A migration has two jobs. The visible one is moving products, customers, orders, and content to Shopify. The invisible one is making sure the internet doesn't notice: every URL that ranked yesterday has to land somewhere sensible tomorrow, or the search traffic you spent years earning goes to a 404.
what has to survive
Products with their variants and images, customers with their history, orders, pages, blog posts — and the relationships between them. The data model of WooCommerce, Magento, or a custom platform never matches Shopify's one-to-one, so the mapping is designed and reviewed before anything moves, not improvised during the move.
redirects are not an afterthought
Old product, collection, and content URLs get mapped to their new homes in a redirect plan that ships with the migration. This is the part most migrations skip, and it's the part that costs the most to skip.
written first. imported at cutover. checked after.
cutover, planned as a whole
A migration touches more than the storefront: feeds, integrations, email flows, the way finance reconciles. It's scoped the way we scope everything — whole project, every department — so launch day is a switch, not a surprise.
DNS is part of that cutover — records that have to point right on the day the store moves. And if the destination store is being built new, the build is scoped alongside the migration.
questions
Will we lose search traffic migrating to Shopify?
Not if the redirects are planned. Every URL that ranks gets mapped before cutover, imported at cutover, and checked after. Losing traffic is what happens when that plan is skipped.
Which platforms do you migrate from?
WooCommerce, Magento, BigCommerce, and custom-built stores. The data models never match Shopify's one-to-one, so the mapping is designed before anything moves.
What actually gets moved?
Products with variants and images, customers with their history, orders, pages, blog posts — and the relationships between them.
the first step
a stack review of what you're migrating from.
Working from Summit, New Jersey, with migrations delivered remotely across the US and Europe. Fixed fee, one week, from $1,500.
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