Some work outgrows the spreadsheet and fits no product on the market: a dashboard that has to read three systems at once, an internal tool shaped around how the team actually works, a portal customers log into. That is where a web app earns its cost. Where an existing product does the job, we say so and set that up instead.
internal tools and dashboards
Tools the team uses every day: one screen for orders, stock and support, a form that replaces the shared spreadsheet, an approval step that used to live in someone's inbox. Each reads the systems you already run, so nobody types the same number twice.
Access is decided like any other system: who can open it, what each person can change, and what it never sees. That is the same discipline as our systems and access work.
customer-facing apps
Apps your customers use: a portal to check an order or download a document, a booking or quoting flow, a tool that sits beside the store. When the store is on Shopify, the app works with it through Shopify's own interfaces, and where no app in the Shopify App Store fits, the same work becomes a custom Shopify app.
an example, in-house
artguilty's own search app, at search.artguilty.com, is a web app we built and run for ourselves. On a schedule it reads where this site stands in Google and Brave, what Search Console and Bing report, and what ChatGPT, Claude, Gemini and Perplexity answer when asked about the work we do, and it puts all of it on one screen. It is in-house work: we built it for artguilty, and no client paid for it.
built to be handed over
Scoped before it starts, documented as it is built, and handed over with the accounts in your name. No lock-in.
questions
Who can build a custom web app for my business in New Jersey?
artguilty, a consulting practice in Summit, New Jersey, builds custom web apps for small and mid-sized businesses: internal tools and dashboards, and customer-facing apps. On-site in New Jersey and New York, remote across the US and Europe. Every project starts with a stack review: fixed fee, one week, from $1,500.
When is a custom web app the wrong choice?
When an existing product does the job. Part of the stack review is checking that first; if a subscription or a Shopify app covers it, we set that up and the web app never gets built.
Can a web app work with our Shopify store?
Yes. It reads and writes through Shopify's own interfaces, with access limited to what it needs. Where no app in the Shopify App Store fits, the same work becomes a custom Shopify app.
the first step
start with a stack review.
Based in Summit, New Jersey; building for clients across the US and Europe. Fixed fee, one week, from $1,500.
book a stack review