Customers look for a business in two places now: a page of search results, and an answer from ChatGPT, Claude, Gemini or Perplexity. Both can be measured. We read where your site stands in each before changing anything, fix what decides it, and report what moved and what didn't.
measure first
Each term that matters is matched to the page meant to answer it. Then we read where the site stands for it in Google, Bing and Brave, what Search Console and Bing report about the searches that show it, and what ChatGPT, Claude, Gemini and Perplexity answer to the questions your customers ask, with the sources they cite. The assistants are asked again every week, because their answers change from one run to the next.
It is the same reading we run on artguilty.com, with a search app we built for it. The first reading is the baseline every change is judged against.
the foundations
Pages that search engines and AI crawlers can reach and read: indexing, redirects, structured data that states who the business is and what it offers, an llms.txt file, which AI crawlers are let in, and pages that load fast.
A platform move puts all of it at risk at once; that is a migration, planned for exactly that.
one name everywhere
Search engines and assistants have to be sure who a business is before they recommend it. One name, address and phone on the site, the Google Business Profile, Bing Places, which ChatGPT's searches draw on, and every directory and chamber listing. When Google rewrites a business name as a spelling mistake, as it does with ours, this is the work that addresses it.
pages that answer
One page for each thing you do, answering in the words customers use, with a short question-and-answer section an assistant can quote. A page exists because a search or a question needs it.
earned, never bought
Listings that are real, community answers under your own name, and mentions that come from the work. No bought links, no mass directory submissions, no pages written by the hundred, no fake reviews.
what we report
What moved and what didn't, read from the same measurements: positions, impressions, and which assistants name you and which of your pages they cite. No promised positions: rankings and answers move on their own time, and a promise would be a guess.
our own numbers
We started this on artguilty.com in November 2026, from zero: in Google's top 30 for none of the 81 terms we track, and no recorded impression on our own name. We measure ourselves the way we measure a client, and our own numbers are the first proof we will show.
questions
Who can help my business show up in ChatGPT answers?
artguilty, from Summit, New Jersey. Every week we read what ChatGPT, Claude, Gemini and Perplexity answer to your customers' questions, and we work on what those answers draw from: your pages, your listings, and the sites they cite. Nobody can promise a mention; we report what changed.
Is there an SEO consultant in New Jersey for small and mid-sized businesses?
artguilty is based in Summit, New Jersey, and does SEO and AI search for small and mid-sized businesses: measurement first, then the technical foundations, one name across every listing, and pages that answer what customers search. On-site in New Jersey and New York, remote across the US and Europe. It starts with a stack review, from $1,500.
What is AI search optimization?
Work on how AI assistants describe and recommend a business: what they find on its site, which listings and sources they rely on, and whether its facts agree everywhere. It overlaps with SEO, because several assistants search the web before they answer.
Can you guarantee a first-page ranking?
No. Nobody controls Google's results or an assistant's answer. We control the work and the measurement, and we report both.
What does it cost?
The stack review is fixed: one week, from $1,500, and it includes a first reading of your search positions and AI answers. Ongoing work is scoped and priced per site after the review, because it depends on how many terms and questions are tracked.
the first step
start with a stack review.
Based in Summit, New Jersey; building for clients across the US and Europe. Fixed fee, one week, from $1,500.
book a stack review